Nashville, TN
BuiltSales organizationSales CRM & training platform

Rep Hub

From joining the sales team to delivering the sale, in one connected platform.

Plate 01 / 08Sales AI
Sales AI assistantReps ask for discovery questions, objection handling or offer details and get answers grounded in the company's own playbook.
  1. The problem

    New representatives learned the job in one place, worked customers in another, and then handed signed deals to people who had to piece together what was sold.

  2. How work moves

    1. Apply and trainRecruit
    2. Work the pipelineRep
    3. Sign and payCustomer
    4. DeliverDelivery
    5. Pay commissionsAdmin
  3. Software vs people

    • Activation after signature and payment
    • Delivery work assigned with full context
    • Commission calculations
    • Coaching and hiring decisions
    • Customer conversations
    • Pricing and approvals

A platform we built and run for a sales organization.

BuiltIndustrial operationsCompany operating system

Industrial Operations Platform

One accountable digital thread from the first inquiry to engineering, production, installation, billing and service.

Plate 01 / 01Overview
Industrial Operations PlatformOne accountable digital thread from the first inquiry to engineering, production, installation, billing and service.
  1. The problem

    A complex sale used to be the finish line. After "closed won", each department restarted the story from a forwarded email or a spreadsheet: engineering, purchasing, production, delivery, finance and service.

  2. How work moves

    1. Inquiry to quoteSales
    2. Won: job createdOperations
    3. Engineering and purchasingEngineering
    4. ProductionManufacturing
    5. Ship and installField ops
    6. Service and warrantyService
  3. Software vs people

    • Handoffs recorded as controlled state changes
    • Exceptions raised with an owner and next action
    • Context carried from quote to service
    • Accepting or returning a handoff
    • Decisions on exceptions
    • Customer and site conversations

An operating system for a private industrial company, shown without the client's name.

In buildResidential property managementProperty management platform

Veritas Property Management

Tenants, owners and staff connected around the same requests, records and updates.

Plate 01 / 26Properties
Portfolio overviewEvery property with occupancy, rent and open requests at a glance.
  1. The problem

    Tenants need their account, lease and documents, plus an easy way to ask for help. Owners want to know what is happening at their properties. Staff sit in the middle, managing both sides by email and phone.

  2. How work moves

    1. Request with photosTenant
    2. ReviewStaff
    3. AssignStaff
    4. Update and closeStaff
    5. Owner viewOwner
  3. Software vs people

    • Request routing and status updates
    • Notifications to tenants and owners
    • Document reminders
    • Approving work and spend
    • Tenant conversations
    • Vendor selection

A platform for Veritas Property Management, a residential property manager. The vendor workflow is a proposed next phase.

BuiltAgency operations & financeOperations & finance portal

Owner Portal

Proposals, payments, banking, invoices and every department's tasks in one portal for the business owner.

Plate 01 / 09Tasks & calendar
Tasks and calendarEvery department's work on one calendar, by day, week or month.
  1. The problem

    Proposals were built in one tool, invoices and subscriptions lived in another, the bank in a third, and every department tracked its own tasks.

  2. How work moves

    1. Build the proposalOwner
    2. Client acceptsClient
    3. Get paidFinance
    4. ReconcileFinance
    5. Deliver the workTeam
  3. Software vs people

    • Recurring billing and renewal dates
    • Flagging failed and past-due payments
    • Suggested bank matches
    • Pricing and proposal content
    • Approving reconciliation
    • Assigning and prioritizing work

An internal operations and finance portal built for Leads To Sales, the company that operates Nashline Software. Customer names and amounts are blurred.

BuiltIndustrial manufacturingLead management & analytics

Marathon Finishing Systems

Every quote request, brochure download and call click in one admin panel, with analytics that show where leads come from and what turns into quotes.

Plate 01 / 31Lead management
Lead command centerEvery contact form, quote request and brochure download in one list, filtered by form, owner, source and pipeline stage.
  1. The problem

    Quote requests, contact forms and brochure downloads came in through different website forms, with no shared list, owner or pipeline stage.

  2. How work moves

    1. Capture the leadWebsite
    2. Screen itSystem
    3. Assign and work itSales
    4. Quote and closeSales
    5. MeasureManagement
  3. Software vs people

    • Collecting every form and brochure download
    • Holding suspected spam for review
    • Matching repeat inquiries
    • Assigning owners
    • Quoting and pricing
    • Moving leads through the pipeline

An admin panel and analytics panel built for Marathon Finishing Systems, a spray booth and finishing equipment manufacturer. Lead names, companies and emails are blurred.

BuiltCoaching & fitnessVisitor intelligence & coaching CRM

Griffin Winship Coaching

A command center that shows who is visiting, who is applying for coaching and who is waiting on a reply, with analytics from first visit to application.

Plate 01 / 28Command center
Command centerWhat needs attention first: applicants waiting for a reply, overdue follow-ups, visitors and applications this period.
  1. The problem

    Coaching applications, partnership requests and half-finished forms came in separately, with no single place to see who was waiting on a reply.

  2. How work moves

    1. Track the visitWebsite
    2. Recognize the personSystem
    3. Catch the applicationSystem
    4. Reply and follow upCoach
    5. Learn what worksCoach
  3. Software vs people

    • Recording visits and joining them to a person
    • Saving unfinished applications
    • Flagging overdue replies
    • Replying to applicants
    • Choosing who to coach
    • Partnership decisions

A command center, admin panel and analytics panel built for Griffin Winship Coaching. Visitor and applicant details are blurred.

tool index

Every tool inside these systems

Filter by complete systems, CRMs, admin panels, analytics panels, AI tools, sales tools, operations tools or documents. Click any screen to view it full size.

55 plates in this view

  • Rep Hub

    From joining the sales team to delivering the sale, in one connected platform.

    Open the project ↓
  • Industrial Operations Platform

    One accountable digital thread from the first inquiry to engineering, production, installation, billing and service.

    Open the project ↓
  • Veritas Property Management

    Tenants, owners and staff connected around the same requests, records and updates.

    Open the project ↓
  • Owner Portal

    Proposals, payments, banking, invoices and every department's tasks in one portal for the business owner.

    Open the project ↓
  • Marathon Finishing Systems

    Every quote request, brochure download and call click in one admin panel, with analytics that show where leads come from and what turns into quotes.

    Open the project ↓
  • Griffin Winship Coaching

    A command center that shows who is visiting, who is applying for coaching and who is waiting on a reply, with analytics from first visit to application.

    Open the project ↓
  • AI toolsSales tools
    AI sales assistant

    Reps ask for discovery questions or objection handling and get answers grounded in the company playbook.

    From Rep Hub ↓
  • AI toolsSales tools
    AI call roleplay

    Reps practice real call scenarios against an AI prospect and get coached on what to improve.

    From Rep Hub ↓
  • AI toolsSales tools
    AI-assisted discovery brief

    A guided call brief with AI auto-fill that becomes the build request for delivery.

    From Rep Hub ↓
  • Sales toolsCRMs
    Quick dialer

    A focused calling queue with one-click outcomes that update the lead and set the next follow-up.

    From Rep Hub ↓
  • Sales toolsCRMs
    Proposals and billing

    Active, sent and completed proposals with deposit collection and signature status.

    From Rep Hub ↓
  • Sales tools
    Proposal tracking

    Copy a link, preview or track views. A signed and paid proposal starts delivery.

    From Rep Hub ↓
  • Sales tools
    Rep training hub

    Playbooks, a video library and AI call practice in one place for new and existing reps.

    From Rep Hub ↓
  • Sales tools
    Video training library

    A day-by-day path from cold calls to closing, with progress tracked per rep.

    From Rep Hub ↓
  • Sales toolsDocuments & e-sign
    Visual proposal editor

    Proposals assembled from sections such as services, pricing, timeline and payment plan.

    From Owner Portal ↓
  • Sales toolsDocuments & e-sign
    Client proposal preview

    What the client sees: proposal, agreement and initial investment in one flow.

    From Owner Portal ↓
  • Analytics panelsOperations tools
    Portfolio overview

    Every property with occupancy, rent and open requests at a glance.

    From Veritas Property Management ↓
  • Analytics panels
    Reports dashboard

    Requests opened and completed, occupancy, rent and repair spend over time.

    From Veritas Property Management ↓
  • Analytics panels
    Portfolio breakdown

    Requests by priority and occupancy by property across the portfolio.

    From Veritas Property Management ↓
  • Analytics panelsAdmin panels
    Payment processor

    Collected, outstanding and paid out, with every payment and its status.

    From Owner Portal ↓
  • Operations tools
    Bank reconciliation

    Bank transactions matched to deposits, with anything unmatched flagged for review.

    From Owner Portal ↓
  • Operations toolsCRMs
    Recurring subscriptions

    Monthly plans with renewal dates and past-due flags.

    From Owner Portal ↓
  • Operations tools
    Team tasks and calendar

    Every department's work on one calendar, linked to the client and service.

    From Owner Portal ↓
  • Operations tools
    Maintenance command center

    Requests by stage from new to done, with urgency and owner.

    From Veritas Property Management ↓
  • Operations tools
    Preventive maintenance

    Recurring seasonal tasks that create requests on schedule.

    From Veritas Property Management ↓
  • Operations tools
    Offline inspections

    Inspections captured on site, even without signal, with photos and follow-ups.

    From Veritas Property Management ↓
  • Analytics panels
    Lead analytics overview

    Leads, brochure downloads, quotes, closed deals and win rate for any date range and form type.

    From Marathon Finishing Systems ↓
  • Analytics panels
    Source, pipeline and owner breakdown

    Submissions by traffic source, pipeline stage, form type and owner on one page.

    From Marathon Finishing Systems ↓
  • Analytics panelsSales tools
    Call click tracking

    Every tap on a phone number, with the page it came from and whether it matched a submission.

    From Marathon Finishing Systems ↓
  • Analytics panels
    Submissions over time

    Daily submissions and the running total, for the last 7 days, 90 days or all time.

    From Marathon Finishing Systems ↓
  • Admin panelsCRMs
    Lead command center

    Every contact form, quote request and brochure download in one list with owner, source and stage.

    From Marathon Finishing Systems ↓
  • Admin panelsCRMs
    Lead detail workspace

    The inquiry, product interest and where the visitor came from, with pipeline and owner controls.

    From Marathon Finishing Systems ↓
  • Admin panelsSales tools
    Lead journey

    Sessions, pages and source for each lead, so sales knows what the buyer looked at.

    From Marathon Finishing Systems ↓
  • Admin panelsSales tools
    Brochure download leads

    Everyone who downloaded a product brochure, worked through the same pipeline as quotes.

    From Marathon Finishing Systems ↓
  • Admin panels
    Accounts and API access

    Team accounts, invite links and a read-only leads API for connected tools.

    From Marathon Finishing Systems ↓
  • Admin panels
    Role permissions

    What each account can see and change, set per person.

    From Marathon Finishing Systems ↓
  • Admin panels
    Spam detection

    Suspected spam is held for review instead of landing in the sales queue.

    From Marathon Finishing Systems ↓
  • Admin panelsAnalytics panels
    Coaching command center

    Applicants waiting for a reply, overdue follow-ups, visitors and applications at a glance.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Traffic source intelligence

    Where visitors come from, with the share that turns into coaching applications.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Conversion funnel

    How far visitors get, from landing to a completed application.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Application drop-off

    Where the application pauses, step by step.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Campaign tracking

    Tagged links and campaigns measured by the visitors and leads they bring.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Source comparison

    Two traffic sources side by side: visitors, applications, conversion and time on site.

    From Griffin Winship Coaching ↓
  • Analytics panels
    Audience locations

    Where the audience is, by country and region.

    From Griffin Winship Coaching ↓
  • Admin panelsAnalytics panels
    Live visitor monitoring

    Who is on the site right now, with time on site and a map of the audience.

    From Griffin Winship Coaching ↓
  • Admin panelsCRMs
    Visitor profiles

    One person's visits, applications and intent, joined once they share a name or email.

    From Griffin Winship Coaching ↓
  • Admin panelsCRMs
    Application queue

    Every coaching application with status, unread markers and export.

    From Griffin Winship Coaching ↓
  • Admin panelsCRMs
    Response and next action

    Each applicant's answers with a reply, next action and follow-up date.

    From Griffin Winship Coaching ↓
  • Admin panelsSales tools
    Unfinished form recovery

    Applications people started but didn't finish, saved so the coach can reach out.

    From Griffin Winship Coaching ↓
  • Admin panelsCRMs
    Partnership inquiries

    Brand and partnership requests kept apart from coaching applications.

    From Griffin Winship Coaching ↓
  • CRMs
    Resident directory

    Residents, owners and partners in one searchable directory.

    From Veritas Property Management ↓
  • CRMs
    Activity timeline

    Every note, update and change for a person, in order.

    From Veritas Property Management ↓
  • Documents & e-sign
    Lease document editor

    Leases and notices written inside the platform with fields and clauses.

    From Veritas Property Management ↓
  • Documents & e-sign
    Smart document fields

    Property, unit and resident details drop into documents automatically.

    From Veritas Property Management ↓
  • Documents & e-sign
    Send for e-signature

    Each signer gets a private link by email. No account needed.

    From Veritas Property Management ↓

Most of our work runs under NDA

The systems above are the ones our clients allow us to show. On a call we can walk you through relevant experience in your industry.